ISM
How ISM came to be known as the most comfortable bike seat in the world.
ISM is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That patent marks a significant milestone for an industry that hasn't seen a major saddle change in decades. Over the years, ISM seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat. Flash forward to present day ??" through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM. Ask anyone of our staff, and they'd tell you that they love riding bikes. If we aren't working an expo on the weekends or on the phones taking orders, chances are you'll see us mixing it up at local road rides, terrorizing the trails, or training for our next triathlon. If you see us at an event, come by and chat ??" we'd love to speak with you. ISM saddles are available through all local bike shops. If you can't find one locally, check out our dealer locator for a shop near you. If that doesn't work, contact one of our fine online dealers. And if you still can't find a seat, visit our web store to purchase saddles and merchandise. We're always here to answer questions. Take one for a ride, and discover why ISM is revolutionizing the bicycle industry, one comfortable saddle at a time. Your body will thank you.
ISM is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following yet another painful bike ride with his wife, Laura, Steve sketched out a design for a seat he thought could eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. That patent marks a significant milestone for an industry that hasn't seen a major saddle change in decades. Over the years, ISM seats have helped propel Ironman wins, Olympic medals, Road Racing podium appearances, and countless age group victories. Pros and amateurs alike are finding riding and competing enjoyable again due in large part to riding the world's most comfortable bike seat. Flash forward to present day ??" through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISM. Ask anyone of our staff, and they'd tell you that they love riding bikes. If we aren't working an expo on the weekends or on the phones taking orders, chances are you'll see us mixing it up at local road rides, terrorizing the trails, or training for our next triathlon. If you see us at an event, come by and chat ??" we'd love to speak with you. ISM saddles are available through all local bike shops. If you can't find one locally, check out our dealer locator for a shop near you. If that doesn't work, contact one of our fine online dealers. And if you still can't find a seat, visit our web store to purchase saddles and merchandise. We're always here to answer questions. Take one for a ride, and discover why ISM is revolutionizing the bicycle industry, one comfortable saddle at a time. Your body will thank you.
A2Z of ISM
ISM Adamo Peloton (On display in Components » Saddles)ISM Adamo Podium (On display in Components » Saddles)
If you can't find the items you are looking for within our main site, you should be able to view the complete range from ISM by visiting their own website: (although please be aware that not all products may be available within the UK)
VISIT ISM Website
VISIT ISM Website