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XRT - Elmy Cycles Racing Team – Sponsored Riders

At Elmy Cycles we are proud to have been associated with some fantastic athletes from across the region, country and even from around the world!

Our sponsorship journey started back when we joined up with a local racing club called the Octagon VC together with our long term friend and rider from the World Cyclo Cross Championships of Leeds 1992 and has remained a key part of our business ever since. We have learnt lots through the Team and have made lots of friends in the sport over the years. The knowledge we have gained from working with these riders directly transfers into offering our customers the best service and has established Elmy Cycles one of the leading specialist stores in the region.

Our Team is known as XRT

Why XRT? The truth is we were just looking for a name that could be used alongside any sponsor and any discipline. At the time we came up with it "X" was very on trend with things like the "X Factor" the "X games" the "X men" etc, you get the picture. So, we came up with "X" Racing Team. Since then it's been suggested that it means Cyclo X / Road / Track Cyclo X Racing Team, we like the ambiguity of it so, it's whatever you want it to be, for us it's just "XRT"

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