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Rock Machine

QUITE SIMPLY, WE LOVE RIDING BIKES. From the humble garage-days back in 1994 to the present fast changing times, Rock Machine has always followed one basic principle: Having fun behind the bars. Sure there are months in front of
the computer screens, sure there are miles & miles on the jetplanes, sure we spent countless of hours by refining even the smallest frame details. But year after year we couldn't wait for that moment we release our early prototypes into the wild. Riding them from the workshop to the dirt, back and forth and putting them to the limits in the most extreme conditions is the most enjoyable part of research & development. It not only enables us to give racers an opportunity to fight for the podium on the world stage, but above all it
helps to deliver the most satisfying experience on the trail to everyone.

See you there!
BIKE FUN International s.r.o. (BFI) is a young company which specializes in production and sales of bicycles and bicycle components. The BFI was established in 2002.

The company is 100% owned by a group of Dutch investors and focuses on the production of all types of bikes including mountain bikes, trekking, cross, road and kids bikes in different model lines. The production range also includes high-end models such as full suspension and carbon bikes.

Since the beginning the BIKE FUN International Ltd. has produced bikes under its own brand SUPERIOR, which is a symbol for high-quality, modern design and premium components.

In August 2008 BIKE FUN International Ltd. introduced a new brand STR, which offers economy, yet good quality bikes designed for different segments compared to the rather premium image of the brand SUPERIOR.

At the end of July 2009 BIKE FUN International Ltd. bought the global brand - ROCK MACHINE, which is most famous for its downhill and mountain bikes.

In 2010 the BFI began cooperation with the ŠKODA AUTO, a.s. company with headquarters in Mladá Boleslav. BIKE FUN International Ltd. is now a producer of a special SUPERIOR model line in the design of ŠKODA AUTO.

For the season 2015 we announced our new brand Frappé for Life Style bicycles.
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